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1 Google/Advertiser Perceptions, U.S., Driving Profitable Growth lead-generation study, n=350 lead-gen advertising decision-makers spending $50K or more annually on lead-gen advertising, May 13, 2024―June 5, 2024.
2 Google/Ipsos, 2024 Lead Gen Study, U.S. residents 18+ who have filled out a lead form or made a purchase in a specified vertical (insurance, financial services, lending, home improvement, real estate, education, telecom) within the past 12 months; n=4,200 (unique respondents), 2024.
3 Google/Ipsos, 2023 Lead Gen Study, U.S. residents 18+ who have filled out a lead form or made a purchase in a specified vertical within the past 12 months; n=4,202 (total respondents), 2023.
4 Google/Ipsos, 2023 Lead Gen Study, U.S. residents 18+ who have filled out a lead form or made a purchase in a specified vertical within the past 12 months; n=1,308 (unique respondents for data representing brands discovered during journey and were ultimately purchased), n=1,231 (unique respondents for data representing brands NOT discovered during journey (aware of before) and were ultimately purchased), 2023.
5, 6 Google/The Behavioural Architects, U.S., First-Party Data in the Messy Middle, n=5,000 (n=500 in each category), in-market purchasers for 10 categories (car insurance, dog food, hotels, laptops, long-haul flights, mattresses, mobile networks, moisturizer, running shoes, SUVs), April 2024.
7 Google/Ipsos, AU, BR, CA, FR, DE, IN, IT, JP, MX, NL, SG, KR, ES, TW, TH, U.K., U.S., VN, The Relevance Factor, found very relevant information (n=4,589), did not find relevant information (B2B) (n=2,903) online shoppers 18+, March 2024.
8, 9 Google/Ipsos, AU, BR, CA, FR, DE, IN, IT, JP, MX, NL, SG, KR, ES, TW, TH, U.K., U.S., VN, The Relevance Factor, high confidence at purchase (n=6,499), low confidence at purchase (n=3,587) online shoppers 18+, March 2024.
10, 11 Google/Advertiser Perceptions, U.S., Balancing Lead Value & Volume lead-generation study, n=405, lead-gen marketers who optimized for high-value leads, spending $75K or more annually on lead-gen advertising, U.S. advertisers, Aug. 2024.