Google today announced the launch of the Global Signal Exchange (GSE), a new project aimed at fostering the sharing of online fraud and scam signals.

The internet giant says it is already blocking millions of attempted scams daily across its products and services, with the GSE expected to improve those protections courtesy of a partnership with the Global Anti-Scam Alliance (GASA) and DNS Research Federation (DNS RF).

“GSE is a new project with the ambition to be a global clearinghouse for online scams and fraud bad actor signals, with Google becoming its first founding member,” Google says.

The project builds upon GASA’s network of stakeholders, the DNS RF’s data platform that contains over 40 million scams signals, and Google’s experience in battling scams and fraud.

“By joining forces and establishing a centralized platform, GSE aims to improve the exchange of abuse signals, enabling faster identification and disruption of fraudulent activities across various sectors, platforms and services,” the internet giant says.

The resulting solution is expected to be user-friendly, efficient, and to scale across the entire web, with GASA and the DNS RF managing access for qualifying organizations.

Google, which has been partnering with entities worldwide to ingest scam signals, says the initial pilot of the platform has allowed it to share over 100,000 URLs of bad merchants and also take in roughly one million signals.

“The GSE seeks to address the complex issue of online fraud and scams signal sharing. We’ll start by sharing Google Shopping URLs that we have actioned under our scams policies, and as we gain experience from the pilot, we will look to add data soon from other relevant Google product areas,” the internet giant says.

Google is providing the DNS RF and GASA with funding to launch the GSE and will host the platform’s data engine on Google Cloud. Participants will be able to share and ingest signals, while leveraging AI to find patterns and match signals.

Today, the internet giant also announced that the Cross-Account Protection tool for fighting against abuse is protecting 3.2 billion users across sites and apps that integrate ‘Sign in with Google’. Building on industry collaboration and available for free, the feature provides notifications of suspicious events with the apps and services connected to one’s Google account.

“We’re proud to be partnering with your favorite sites and apps on Cross-Account Protection, including Canva, Electronic Arts, Indeed and LinkedIn. In turn, third-party apps and services can use Google’s suspicious event detection to help keep you safer online and prevent cybercriminals from gaining and maintaining a foothold across your many online accounts,” Google says.

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