Mapping today’s customer journey with BCG’s Derek Rodenhausen

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The Think with Google Editorial Team

1 Google/Measure Protocol, U.S., Consumer Journey Analysis, online consumers 18+, n=370 Android users, Oct. 24—Nov. 6, 2024.

2 Google/Ipsos, AU, BR, CA, FR, DE, IN, IT, JP, MX, NL, SG, KR, ES, TW, TH, U.K. U.S., VN, The Relevance Factor, n=18,003, online shoppers 18+, March 2024.

3, 4 BCG/Google, BR, CA, FR, DE, IN, JP, SG, combined results from Spanish-speaking countries in South America (AR, CL, CO, MX, PE), U.K., U.S., AI Path to Excellence, July 2024–Sept. 2024.

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