Keep momentum post-Cyber Week to win this holiday season

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1 Google/Ipsos, U.S., Holiday Shopping Study, online survey, n=600 consumers 18+ who reported holiday shopping occasions in the past two days, Nov. 30, 2023–Dec. 6, 2023.

2 Google/Ipsos, U.S., Holiday Shopping Study, online survey, consumers 18+ who reported holiday shopping occasions in the past two days, Gen Z (n=616), millennials (n=742), Gen X (n=656), boomers (n=507), Dec. 1, 2023–Dec. 25, 2023.

3 Google-commissioned Ipsos Consumer Continuous study, AR, AU, BE, BR, CA, CL, CN, CO, DK, FI, FR, DE, IN, IT, JP, MX, NL, NO, PE, PL, ES, ZA, KR, SE, U.K., U.S., online consumers 18+ per market who shopped for the holidays, Gen Z (n=2,680), millennials (n=4,633), Gen X (n=4,078), boomers (n=2,448), Jan. 2, 2024–Jan. 8, 2024.

4, 6 Google/Ipsos, AU, BR, CA, FR, DE, IN, IT, JP, MX, NL, SG, KR, ES, TW, TH, U.K., U.S., VN, The Relevance Factor, online shoppers 18+, found very relevant information (n=4,589), did not find relevant information (B2B) (n=2,903), March 2024.

5 Google/Ipsos, AU, BR, CA, FR, DE, IN, IT, JP, MX, NL, SG, KR, ES, TW, TH, U.K., U.S., VN, The Relevance Factor, online shoppers 18+, high confidence at purchase (n=6,499), low confidence at purchase (n=3,587), March 2024.

7 Google-commissioned Ipsos Consumer Continuous study, U.S., n=685 online consumers 18+ who plan to shop for the holidays, Aug. 5, 2024–Aug. 9, 2024.

8 Google/Ipsos, U.S., Holiday Shopping Study, online survey, n=8,045 consumers 18+ who reported holiday shopping occasions in the past two days, Oct. 2023–Jan. 2024.

9, 10 Google/Ipsos, U.S., Holiday Shopping Study, online survey, consumers 18+ who reported holiday shopping occasions in the past two days, confident in recent purchase (n=5,748), neutral (n=1,541), not confident in recent purchase (n=722), Oct. 2023–Jan. 2024.

11 Google/Ipsos, U.S., Holiday Shopping Study, online survey, consumers 18+ who reported holiday shopping occasions in the past two days, Gen Z (n=1,066), millennials (n=2,767), Gen X (n=2,345), boomers (n=1,747), Oct. 2023–Jan. 2024.

12 Google/Ipsos, U.S., Holiday Shopping Study, online survey, n=1,066 Gen Z consumers 18+ who reported holiday shopping occasions in the past two days, Oct. 2023–Jan. 2024.

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