By CIOReview | Thursday, August 22, 2024

NEW YORK – 5WPR, one of the largest independently-owned PR firms in the U.S., announces today it has been selected as the public relations Agency of Record for industry-leading fleet safety SaaS startup, Netradyne. 

Netradyne has hired 5W to establish it as the go-to fleet safety platform for retailers, construction, and oil & gas companies, as well as to own a strong narrative in supply chain, logistics, and e-commerce. In tandem with this, the team will position Netradyne’s technology as a critical tool in the industry to drive cost optimization, retention, and coaching among operators of commercial vehicles.  

“Driver safety is an area where AI continues to make an impact," said Matthew Caiola, North America CEO, 5WPR. “As an innovator in fleet management and safety, Netradyne is an exciting complement to our robust supply chain portfolio. We look forward to exploring topics from ESG to computer vision to tell its story to its key audiences." 

“From my first conversation with 5W, it was clear they had deep domain expertise within supply chain,” said Sarah Duckett, senior communications manager at Netradyne. “The team was able to hit the ground running on day one due to their familiarity with the industry and within our first two weeks had developed several proactive thought leadership topics, secured a podcast and byline opportunity, and drafted a press release for our seasonal launch.” 

5W has already generated a significant amount for Netradyne through their partnership with trucking insurtech Cover Whale – another client within 5W’s supply chain and insurtech roster. The team highlighted AI dash cams’ role in combating insurance costs within logistics and insurance trade media and helped Netradyne compile a Distracted Driving Awareness Month report.