¹ Google Internal Data, Dec. 2023.

² Alphabet Earnings, Q1 2024.

³ Google Internal Data, Global, Oct. 2024.

⁴ Google Internal Data, Global, Lens, Aug. 2024–Sept. 2024.

⁵ Google Internal Data, Global, Lens, April 2024.

⁶ Google Internal Data, Global, Aug. 2024.

⁷ Google-commissioned Ipsos Consumer Continuous Study, AR, AU, BE, BR, CA, CL, CN, CO, DK, FI, FR, DE, IN, IT, JP, KR, MX, NL, NO, PE, PL, ZA, ES, SE, U.K., U.S., ~n=500–1,000 online consumers 18+ per market, Sept. 5, 2023–Sept. 11, 2023.

⁸ Google-commissioned Ipsos Passive Shopping Survey, AR, AU, BR, CA, CL, CO, DE, ES, FR, ID, IN, IT, JP, KR, MX, NL, PE, PL, SG, AE, U.K., U.S., shoppers (13+) that made an online purchase in the past month and use social media at least weekly, n=53,641 online purchases, March 2023–April 2023.

⁹ Google-commissioned Ipsos Active/Passive Shopping Survey, AR, AU, BR, CA, CL, CO, DE, ES, FR, ID, IN, IT, JP, KR, MX, NL, PE, PL, SG, AE, U.K., U.S., online consumers ages 13+ who made an online purchase in the past month and use social media at least weekly n=7,744, March 2023–April 2023.

¹⁰ Google Internal Data, Oct. 2024.

¹¹ Google/Ipsos, The Relevance Factor, AU, BR, CA, FR, DE, IN, IT, JP, MX, NL, SG, KR, ES, TW, TH, U.K., U.S., VN, n=5,405, Gen Z online shoppers, March 2024.

¹² Google/Ipsos, The Relevance Factor, AU, BR, CA, FR, DE, IN, IT, JP, MX, NL, SG, KR, ES, TW, TH, U.S., U.K., VN, use Google while shopping (n=15,097), online shoppers 18+, March 2024.

¹³ Google Internal Data, Global, Circle to Search, Sept. 2024.

¹⁴ Google/Ipsos/Kantar, AdsGeist Wave 1 2024, AU, BR, CA, CN, FR, DE, IN, JP, U.K., U.S., 2024, n=4,096 media decision makers/influencers, May 2024–Aug. 2024.