Late-stage data security startup ALTR on Wednesday announced the closing of a $25 million funding round to continue building and marketing its SaaS-based data access governance and security products.

The company said the Series C was led by John Stafford III and included new, unidentified investors from the financial, medical, and data space.

The Florida-based ALTR  has raised more than $55 million since emerging from stealth in 2018 with ambitious plans to build data security tools on blockchain technology.

The company said the new financing will be used to speed up its go-to-market strategy by expanding its footprint across various data sources, grow partner integrations, and develop channel relations.

ALTR is selling technology that enables database administrators, data engineers, and data architects to reduce manual tasks, get visibility into data usage, automate data access controls, and secure data with rate-limiting and tokenization-as-a-service.

The suite of products offer corporate defenders the ability to see what data is used, by whom and when, including visuals for data usage heatmaps and analytics dashboards.

ALTR said its tools can also be used to control access to sensitive data with classification-based policies and apply data-masking over PII like social security numbers or email addresses to keep sensitive data private.

Get auditable query logs to prove privacy controls are working correctly and make the governance team happy.

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