We’re in the midst of an AI revolution — and advertising is evolving right alongside it.

If you’re a digital marketer, you’ve probably been experiencing signal loss for years. New privacy regulations and platform changes continue to emerge across the ecosystem, such as Chrome’s updated approach to third-party cookies that elevates user choice. To stay on top of these shifts, you need to rethink some of the ways you reach your customers and measure results.

AI can help you transition into this new era, so you can continue engaging with the right audiences and achieve accurate measurement. But AI is only as good as the data that goes into it. With less observable signals available across the web, it’s important to embrace the innovations of new privacy-preserving technologies, like the Privacy Sandbox, and invest in high-quality, consented first-party data to get the best results.

We built this hub to equip you with the answers and resources you’ll need to prepare for — and succeed — in the AI era. It’ll take some work, but the payoff will be worth it.

Below, you’ll find guidance for executives and practitioners, along with answers to your most-asked questions and examples of durable marketing strategies in action.

We’ll update this page regularly with the latest information, so be sure to bookmark it as a go-to resource.