Google Cloud is partnering with leading AI and cybersecurity startups to accelerate their growth and innovation, through the ISV Startup Springboard program, announced today at the Google Cloud Startup Summit. 

Over the last year, more than 100 startups have already benefited from this program, innovating on our generative AI platform, collaborating on co-sales opportunities, and selling via Google Cloud Marketplace. Among those who have participated so far have been HumanFirst, Gretel, Dataloop, Galileo, Baseten and Roboflow. In addition, we are working closely with a number of venture capital partners to empower their portfolio companies by providing those startups with the resources and support they need to build and thrive on Google Cloud. 

If you are a qualifying AI or cybersecurity startup, register your interest to join ISV Startup Springboard today.

Benefits for startups participating on the ISV Startup Springboard program

ISV Startup Springboard is a 12-week hands-on program for AI and cybersecurity startups to partner with Google Cloud to drive customer adoption and business growth. The program helps startups innovate with Google Cloud, become part of the Google Cloud Partner ecosystem, and be co-sell ready with go-to-market assets shared with Google sellers. The program offers a range of benefits to selected startups, including: 

• Access. The latest technology and AI models, product leaders, partnership, and sales leaders are all at the ready. 
• Advisory. Strategic guidance from dedicated partner engineers to validate solution architecture, innovate with Google, and navigate the complexities of the AI ecosystem. 
• Marketing. Custom video content creation, templates for marketing and sales kits, and messaging.
• Partnership. Become a Google Cloud Partner, with your SaaS offering listed on the Google Cloud Marketplace. 
• Promotion. Co-developed marketing assets amplified on Google Cloud Partner marketing channels
• Resources. Dedicated 1:1 orientation to the Partner Marketing Studio platform and access to a rich content library of self-serve assets for ongoing marketing.

Meet some of the startups springing to success with Google Cloud 

Amongst the 100 startups who have recently completed Springboard, here are a few examples of the acceleration and opportunities that the program has created. 

Baseten Labs
Baseten provides customers with some of the fastest and most reliable inference performance for AI products that are deploying custom, fine-tuned, or open source models in high-scale use cases. Baseten and Google Cloud deliver low latency inference at scale. Baseten recently announced their partnership with Google Cloud at the Google Cloud Startup Summit and have had success transacting through Marketplace in the first few weeks of the partnership. Learn more about the Baseten Google Cloud Marketplace listing offering the infrastructure to deploy and serve ML models performantly, scalably, and cost-efficiently.

‘Working with the Google Cloud team on the Springboard program has been a huge boost for our company’s go-to-market efforts. In a few short months we’ve increased our exposure within Google Cloud and accelerated our partner marketing efforts to drive leads.’ -Mike Bilodeau, Head of Marketing, Baseten Labs  

Dataloop
Dataloop accelerates the entire AI development lifecycle, from AI orchestration and data management to data preparation and model deployment with Google Cloud services. Get your data AI-ready and empower your team to become AI experts so you can get new apps such as RAG and LLM fine-tuning solutions to market faster. Having recently completed Springboard, Dataloop is already winning new customers with Google Cloud. Learn more about Dataloop on the Google Cloud Marketplace listing.

“Graduating from the Google Cloud ISV Springboard program has significantly accelerated the growth of our joint GTM efforts. We have used sales and marketing assets created through Springboard to accelerate the sales cycle and create new co-sell opportunities with Google Cloud. The expertise and dedication of the Google team has been instrumental in enhancing our AI capabilities, allowing us to bring innovative solutions to market faster and more effectively, and has opened up new prospects through the partnership with Google Cloud." -Nir Buschi, Co-Founder & Chief Business Officer, Dataloop

Galileo
Galileo is the Evaluation Intelligence Platform, enabling AI teams across development and production to confidently ship generative AI applications. With Galileo, Google Cloud customers can build better machine learning models and accelerate ML workflows in minutes instead of days.

“Galileo and Google Cloud empower businesses to swiftly transform generative AI prototypes into reliable production applications with best-in-class models and intelligent evaluations and monitoring. Through the Springboard Program, we’ve been able to accelerate our joint co-selling motion by developing co-branded marketing material to proliferate our joint value proposition, and reducing the time-to-adoption of joint customers with reference architectures.” -Vikram Chatterji, CEO, Galileo

Gretel
Gretel is a generative AI platform for creating synthetic data on-demand. Customers can use Gretel to evaluate and fine-tune custom AI models, and generate synthetic data with the same characteristics as real data, while maintaining privacy. Gretel has already had success transacting on Marketplace with a large travel fare aggregator, since completing Springboard. Discover more about Gretel through the Google Cloud Marketplace. 

“‘Our collaboration with Google Cloud and the invaluable support we received through the Springboard program have been instrumental in propelling our growth and opening doors to new possibilities for our generative AI data solution. Working hand-in-hand with Google Cloud sellers, we fine-tuned our solution to strategically align with the needs of the market. Thanks to the Springboard program, we emerged equipped and ready to scale, confident in our partnership with Google Cloud.” -Peter Storer, VP of GTM & Revenue, Gretel

HumanFirst
HumanFirst is a collaborative data productivity platform that helps teams experiment with text and conversation-based data, surface insights, and build powerful workflows and reliable automations. HumanFirst and Google Cloud unlock rich insights and customer experiences using your raw unstructured data. Deloitte partnered with HumanFirst and Google Cloud to transform contact center operations. Using HumanFirst data analysis, this implementation led to an 80% reduction in costs associated with the standard data analysis processes. Explore HumanFirst’s data productivity platform on Google Cloud Marketplace. 

“Working with Google Cloud through Springboard catalyzed a great year of growth for our team at HumanFirst. We met dedicated supporters across Google’s ISV and go to market team, developed new partnerships with organizations like SE Cloud Experts, and expanded our pipeline of AI-ready teams through Google Cloud Marketplace.

As a direct result of the program we’ve helped large financial institutions, consumer goods chains, and global technology partners – including Nesto, Lightspeed, and HomeServe USA – manage big transformation projects. Our shared goal is to accelerate the adoption of generative AI for workforce 2.0; partnering with Google has helped us in more ways than one.” -Gregory Whiteside, CEO and Co-Founder, HumanFirst

Roboflow
Roboflow partners with businesses across the globe to help them incorporate vision AI into their operations and processes, creating better efficiencies and measurable ROI, like reducing total cost of ownership by up to 90%. Organizations can label training images, train or fine tune vision models, and deploy their models into production on Google Cloud. Roboflow can be used with Google Cloud Vision or other image detection models running in your environment. Check out the Roboflow Google Cloud Marketplace listing and integration documentation to learn more. 

“In Roboflow's mission to make the world programmable, partnering with Google Cloud accelerates enterprise capability to build custom visual AI applications. The ISV Springboard program has been key to expediting our ability to enable the Google Cloud ecosystem to deploy vision AI to production.” -Joseph Nelson, CEO and Co-Founder, Roboflow 

Accelerating growth for AI startups with our Venture Capital partners

Google Cloud is actively collaborating with venture capital partners, including Mayfield, Insight Partners, and Lightspeed Venture Partners to further boost the growth of AI startups. By closely working with key VC partners, we are extending resources and expertise to a wider pool of promising AI ventures, providing them with the necessary tools, guidance, and market access to thrive in the competitive AI landscape. This collaborative approach strengthens the overall AI ecosystem and fosters innovation. 

"Springboard as a program has been pivotal in enabling our portfolio of Mayfield early-stage companies to work closely with Google in scaling their reach via Google Cloud Marketplace, get access to product and industry experts and build out go-to-market motions." -Gamiel Gran,  Chief Commercial Officer, Mayfield 

“We're excited to collaborate with Google and enable our portfolio of high-growth software companies to accelerate both their market expansion and innovation via the Springboard program." -Claudine Lagerholm, SVP, Channels & Ecosystems Advisory and Programs, Insight Partners

"Springboard is playing a key role in accelerating the journey to the Google Cloud marketplace for Lightspeed's early stage companies by removing friction, providing technical support and development of joint GTM/Co-sell asset development." - Anna Klute, Head of BD & Partnership Operations, Lightspeed Venture Partners

AI startups can now register interest to join ISV Springboard 

Are you a co-founder or executive leader at an AI startup? Register your interest to join the Google Cloud ISV Startup Springboard. Review the criteria to be considered for a future cohort of Springboard.  

1. Venture-funded
   Seed or Series A funding raised within the last 24 months, with a minimum of $10 million in total funding at Series A, or $3 million for Seed round.
2. Commitment to list SaaS offering on Google Cloud Marketplace
   Selling via the Marketplace aligns with existing incentives for customers and our sellers. Review full Marketplace listing requirements here. 
3. Primarily focused on generative AI or cyber security
   The program prioritizes startups whose core business offerings are primarily generative AI and cyber security technology.

Learn more about Google Cloud ISV Startup Springboard and register your interest today to join a future cohort.