Originally published by CXO REvolutionaries.

Written by Jay Patty, CTO in Residence, Zscaler.

Like death and taxes, the tradeoff between robust security and a seamless user experience has long been a challenge for organizations across industries. On the one side, stringent security measures are critical to protecting sensitive data and systems, yet they often come at the cost of user experience. On the other side, prioritizing usability can open doors to security vulnerabilities, leaving organizations exposed to evolving cyber threats. This pendulum effect forces security teams to balance competing priorities constantly, often swinging between extremes.

Depending on organizational priorities, functional goals, and regulatory pressure, organizations often adjust security policies to swing further the already delicate balance. As focus shifts from one priority to the other, this cycle of inconsistency continues, and degrades confidence in both technology and its security counterpart.

Imagine, if you will, a world where these forces reach equilibrium, where changing priorities have little impact on end-user digital experience or security posture. Artificial intelligence can help you achieve this vision for cybersecurity. Rather than being trapped in a cycle of reactive swings, use AI to deliver a solution that balances security and usability in real time. By deconstructing the pendulum force analysis, AI-powered platforms allow you to achieve both robust security and frictionless user experiences.

Slowing the pendulum

Traditional cybersecurity approaches rely on static policies and rules that often need adjustment as threats evolve or as organizations react to incidents. We need adaptive, real-time security that is proactive rather than reactive. This eliminates the need for constant swings between security and usability extremes.

AI continuously analyzes vast amounts of data in real time, identifying emerging threats and adjusting security measures accordingly. By understanding patterns in user behavior, network activity, and external threat intelligence, it can dynamically apply security protocols based on current risk factors. This ensures that security remains robust without introducing unnecessary friction into the user experience.

For example, instead of applying a one-size-fits-all security policy, AI enables behavioral analytics to tailor security settings so that a user logging in from a trusted device in a secure location can seamlessly access applications without repeated authentication requests. Conversely, if the AI detects abnormal behavior — such as access attempts from an unfamiliar device or location — it automatically tightens security by requiring additional verification steps.

Improving usability through AI-optimized cybersecurity

In the past, rigid security practices often hindered employees' access to resources. AI-driven solutions maintain both strong security and usability by reducing intrusive security measures. One way it does this is by looking at threats in real time. This lets organizations use more flexible security policies and access controls without putting safety at risk. It can streamline the login process by using contextual information. For example, if a user accesses a network from a familiar device or location, the system may allow access with minimal friction. Conversely, if the attempt seems unusual, additional authentication steps can be required.

Meanwhile, a remote worker accessing cloud applications might have different security requirements than an on-premise employee, and AI can ensure that the appropriate security measures are applied to each case—without impacting access or performance.

AI also monitors the end-user digital experience. If multiple users report slow performance in an application, AI can correlate the issue with network traffic, recent updates, or even regional internet outages. This allows teams to quickly identify and address problems, improving the overall user experience.

Furthermore, AI can automatically detect network anomalies, recommend potential solutions, and even initiate remediation efforts before issues escalate, helping maintain high user satisfaction and system stability.

Proactive threat detection and prevention

Traditional security approaches tend to be reactive, responding to breaches or incidents with tightened policies that often degrade usability. With an AI-driven platform, you can eliminate reactive swings by providing continuous, proactive threat detection. AI analyzes real-time data from the entire global network to identify potential threats before they can disrupt operations.

This is what it means to use AI for good. You can stay ahead of attackers, mitigate risks before they escalate, and identify breaches in near real time. This proactive approach prevents the pendulum from swinging toward drastic security measures that reduce usability. You no longer need to wait for an incident to happen before adjusting policies — AI continuously optimizes security in the background.

AI and zero trust gets the balance right

The AI-powered zero trust architecture is key to breaking free from the traditional pendulum effect. Our zero trust model ensures that every user, device, and access request is continuously authenticated and authorized, adhering to the principle of "never trust, always verify." AI enhances this architecture by making real time, intelligent decisions about access, ensuring that security and usability are balanced without disruption.

With AI at the core of its zero trust framework, it enables security policies to adjust in real time, depending on the context. The future of cybersecurity lies in the strategic integration of AI and zero trust architectures. By combining these technologies, you can break the cycle of security and usability tradeoffs and unlock the potential of digital transformation, proving that security and usability are not competing concerns but complementary parts of a resilient, reliable digital ecosystem.