¹ Google Internal Data, Dec. 2023

^{2, 3} Google Internal Data, Oct. 2024

⁴ Google-commissioned Ipsos Passive Shopping Survey, AR, AU, BR, CA, CL, CO, FR, DE, IN, ID, IT, JP, MX, NL, PE, PL, SG, KR, ES, AE, UK, US, Shoppers (13+) that made an online purchase in the past month and use social media at least weekly, n=53,641 online purchases, March 2023–April 2023.

⁵ Google/Ipsos, AU, BR, CA, FR, DE, IN, IT, JP, MX, NL, SG, KR, ES, TW, TH, UK, US, VN, The Relevance Factor, online shoppers 18+, use Google while shopping (n=15,097), March 2024.

⁶ Google-commissioned TransUnion Performance Max MMM Meta-Analysis, U.S., 125 retail and consumer electronics MMM models, Q1 2022–Q4 2023, “Largest social platform by share of spend,” defined based on Q1 2022–Q4 2023.